Trois Noix In The Media
Podcasts
The Wine Makers Pod: Jaime Araujo
May 2025
“Though she carries one of the most prominent last names in modern Napa Valley history, Jamie Araujo didn’t grow up a wine brat or even a Napa kid at all. By the time the Araujos purchased the iconic Eisele Vineyard and launched their wine brand, Jamie was already in college on the East Coast. And she kept going east—eventually all the way to London’s West End, where she built a career as a professional actor.
We sat down with Jamie to talk about her fascinating journey: from theater and television to working with some of the biggest names in wine, and ultimately returning to the family business at Araujo Estate Wines. Along the way, we explored the next chapter for the Araujo family—Accendo Cellars—as well as Jamie’s own project, Trois Noix.
Most importantly, we discussed how Jamie is working to help shape Napa Valley’s future for the better in meaningful ways.”
Business As UNusual
Legacy, Leadership, and Disruption: Jaime Araujo’s B Corp Journey in Napa Valley Wine
June 2025
“In this episode of Business as UNusual, host Aicila sits down with Jaime Araujo, vintner and founder of Trois Noix, a Certified B Corp wine company in Napa Valley. Jaime’s unique path—growing up in a renowned winemaking family, spending years in Europe, and ultimately returning to Napa to blaze her own trail—is a testament to challenging convention in the wine industry.
Jaime shares how she uses community, social change, and transparent business practices to redefine both leadership and legacy in a region steeped in tradition. Listen in for insights on supporting women, queer leaders, and younger generations—and discover why wine can be a surprising catalyst for social change.”
The Taste with Doug Shafer: Jaime Araujo
“By the time her parents started Araujo Estate in 1990, Jaime Araujo was in college. She went on to earn four degrees, was a theater actress in London, and launched her own marketing agency in France – all before returning to Napa Valley. That life experience has been a boon in partnering with her parents on their winery, Accendo Cellars, as well as launching her own label, Trois Noix.”
The Wine Hour
Jaime Araujo, co-host
“The Wine Hour: the talk show that removes your wine anxiety. Antoine Abou-Samra is accompanied by The Wine Dream Team: Jaime Araujo, Tanisha Townsend, Akos Forcek and our Honorary Member Ray Isle. The Wine Hour has 3 segments:
# Uncorked: Jaime, Akos and Ray comment on trends and news of the Wine industry.
# Licensed To Taste: Tanisha delivers information and tips on wine and answers questions from the audience.
# Have A Drink With Me: Antoine welcomes a special guest to talk about wine and more.
Grab a glass of your favourite wine and enjoy The Wine Hour.”
“For Episode 4, we take you on a trip to the heart of Californian Wines in Napa Valley. Our special guest is Jaime Araujo founder/owner of Trois Noix.”
“Meet Jamie Araujo, a globe-trotting scion of one of Napa Valley’s families who is also a co-founder of Trois Noix Wines and Accendo.”
Recent Press
- “Farming for the future: Trois Noix and Matthiasson” – Rachel Ryan, Fine + Rare.
- “For anyone looking for a fresh, affordable Napa Valley experience, the gate is wide open at Trois Noix.” – Lisa Perotti-Brown, The Wine Independent
- Chardonnay of the Year – Sommelier’s Choice Awards
- The 7 Best Red Wines From Napa Valley’s Oakville AVA – The Robb Report
- “Trois Noix Sauvignon Blanc is one of the best single-vineyard expressions in this year’s report” – Wine Spectator
- “Jaime Araujo’s Wines are Something Special” – Napa Valley Life Magazine
- March is B Corp Month, Here are 8 Alcohol Brands you Might Not Realize Are Certified – Forbes